Hugo Sethil

Every June we are subject to so many Pride campaigns it's hard to find one that actually cuts through the noise. As I was scrolling through Instagram (the gay one filled with all the hunky pictures of half naked men, not my boring public profile) a flash of green and white compelled me to stop. White text on a green background? Where were the men? There's usually not much space for text on that particular feed. "We know eating isn't always a top priority this month. We respect that. But for those of you who are... prepping... we have an extensive lineup of high-fiber recipes available. Happy Pride."  I chuckled as one does when they feel seen and then had to do a double take to fully register it had indeed been posted by the HelloFresh official account .  Corporations have taken over the discourse over Pride (this article is somewhat symptomatic of this) while squeezing and reshaping it to fit the neat little box the public at large would find palatable. What does...